Senco Gold & Diamonds has expanded its retail footprint in North India with the opening of its first showroom in Dehradun. The launch, held on the fifth day of Dussehra, was inaugurated by the brand’s ambassador and acclaimed actor Vidya Balan.

Located on the city’s bustling Rajpur Road, the 8,000 sq. ft., two-storey showroom showcases Senco’s hallmark craftsmanship across an extensive range of gold, diamond, and platinum jewellery. The collection spans traditional heirloom-inspired pieces as well as contemporary minimalist designs, catering to diverse consumer tastes and occasions.

Suvankar Sen, MD & CEO of Senco Gold & Diamonds, said the new store reflects the brand’s commitment to bringing its legacy and artistry to a market known for its cultural heritage. Joita Sen, Director of the company, highlighted the adaptability of Senco’s designs to regional aesthetics, noting that the showroom embodies inclusivity with offerings that appeal to every age and style preference.

Speaking at the inauguration, Vidya Balan emphasised the emotional and cultural significance of jewellery for Indian women, describing Senco as a brand synonymous with purity, trust, and timeless beauty.

With this launch, Senco Gold & Diamonds reinforces its presence in Uttarakhand, providing Dehradun’s shoppers with a premium destination for festive and everyday jewellery.