Dhirsons Jewellers, a Dhiraj Dhir Group brand, announced the launch of its 9 carat diamond collection on December 22, 2025, in New Delhi. The launch reflects a strategic move to address changing consumer preferences amid rising gold prices.

The collection includes earrings, rings, bangles, bracelets and diamond sets, designed to cater to everyday wear, occasion wear and bridal requirements. According to the company, the range spans light, medium and intricate craftsmanship, with select diamond sets featuring heavier designs.

The brand stated that the collection is positioned to offer wider accessibility while maintaining its established design approach. The price range starts at approximately Rs 10,000 and extends beyond Rs 10 lakh, allowing retailers to cater to multiple customer segments.

Raghav Dhir of Dhirsons Jewellers said, “We have always believed that fine jewellery should celebrate life's moments, not just milestones. The 9 carat collection is our response to a market that values both beauty and thoughtful pricing. We are not compromising on design or craftsmanship, we are simply creating more opportunities for people to own jewellery they'll treasure.”

Each piece in the collection is manufactured with a focus on setting accuracy and finishing standards, the company said. The range is positioned as an alternative for consumers seeking diamond jewellery at lower entry price points without shifting away from traditional design sensibilities.

With this launch, Dhirsons Jewellers expands its product portfolio to align with evolving market conditions and demand for more accessible diamond jewellery offerings.