Akoirah has introduced a limited-period diamond draw campaign across its stores in Mumbai, Navi Mumbai and Pune from April 6 to April 19, 2026, aligned with Akshaya Tritiya.

The initiative links every eligible purchase to a store-specific lucky draw, with customers standing a chance to win diamond jewellery worth ?1.5 lakh. One winner will be announced at each participating store.

Alongside the draw, the company is offering a 20% discount on diamond value during the campaign period. The campaign structure integrates purchase incentives with participation-based engagement at the store level.

According to Akoirah, the format aims to move beyond conventional discount-led promotions by introducing a reward-based retail experience. Each transaction is mapped to a unique entry, ensuring equal participation across locations while encouraging in-store conversions.

“Akshaya Tritiya continues to be an important occasion for jewellery buying, given its strong cultural connection with prosperity and new beginnings. Customers today seek more meaningful and rewarding experiences during the festive period,” said Namita Kothari, Founder, Akoirah by Augmont.

She added, “Customers who make a purchase for Akshaya Tritiya have the chance to receive a reward in addition to their purchase. Combined with the added benefit of an additional 20% off on diamond value, it creates a more compelling proposition.”

The campaign reflects evolving consumer preferences, with increasing demand for design-led, lightweight jewellery and experience-driven retail formats in urban markets.