Chennai-based Vummidi Bangaru Jewellers (VBJ) has launched its ‘Auspicious Akshaya Tritiya’ campaign ahead of the festival scheduled on April 19, 2026. The campaign will run from April 11 to April 30.

As part of the initiative, the retailer is offering up to 25% off on making charges across select gold, diamond, ruby and platinum jewellery collections. Additional offers include 20% off on making charges for silverware, 10% off on silver jewellery, 3% to 5% discounts on solitaire purchases, and zero value addition on 22K gold coins.

The campaign features a curated range of gold, platinum, diamond and gemstone jewellery aligned with festive buying trends. The offers are positioned to drive footfall and sales during the Akshaya Tritiya period, a key buying season for the jewellery trade.

Amarendran Vummidi of VBJ said, “We are delighted to celebrate Akshaya Tritiya with our customers, a time that signifies prosperity, new beginnings and enduring traditions. There is a growing preference for jewellery that blends heritage with contemporary elegance, and our collections reflect this evolving taste.”

Jithendra Vummidi of VBJ added, “Akshaya Tritiya has always been a deeply meaningful occasion for us at VBJ, as it underscores the enduring trust our customers place in us for their most cherished purchases. As we mark 125 years of our legacy, this milestone holds even greater meaning, rooted in craftsmanship, integrity, and timeless design.”