LIMIRA, a new lab-grown diamond jewellery brand, has launched in India with three collections — Orbit, Fortuna and Ember — centred on contemporary, gender-neutral designs. The brand is following an e-commerce-led model aimed at direct consumer sales.

The collections are designed around different themes. Orbit focuses on bonds and relationships, Fortuna draws on the horseshoe as a symbol of luck, while Ember explores personal expression through designs that are not defined by conventional gender categories.

LIMIRA is offering lab-grown diamond jewellery in 9KT and 14KT rose, yellow and white gold. Its current product range includes rings, earrings, pendants, necklaces and bracelets. The brand’s website lists IGI-certified jewellery and BIS-hallmarked gold among its product credentials.

Rashmi Gajera, CEO, LIMIRA, said the brand aims to position diamonds as part of everyday personal style rather than limiting them to milestone occasions. The company is using the proposition 'Not His, Not Hers, Just Yours' to reflect its gender-neutral design approach.

The launch comes as lab-grown diamond jewellery gains visibility in the Indian market, with brands increasingly focusing on everyday wear, digital retail and lower-karat gold formats. LIMIRA has positioned its offering around these segments, combining lab-grown diamonds with a direct-to-consumer model.