Divine Solitaires was named ‘Best Diamond Jewellery Brand’ at JewelZ South India 2026. The award was presented on September 22 at Novotel, HICC, Hyderabad.

The recognition acknowledged the brand’s focus on quality assurance, standardised pricing and transparency in the natural diamond solitaire category. Divine Solitaires said its 123-parameter Quality Guarantee and Nationwide Standard & Transparent Pricing are applied across its retail network.

The brand has a presence through more than 200 partner jewellers across over 100 cities in India, with a portfolio of more than 3,000 designs. Its consumer programmes include buyback and upgrade options.

Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said the category was seeing changes in how consumers evaluate diamonds, with buyers seeking greater clarity on quality assessment, certification and pricing. He said the brand had focused on defined quality parameters and transparent pricing to bring greater consistency to the solitaire-buying process.

Mehta also participated in a panel discussion, ‘How the Jewellery Moguls are Crafting the New Jewellery Era’, moderated by Ritu Marya, Editor-in-Chief, Retailer Media. The session covered changing consumer expectations, trust-building and evolving retail models.

Mehta’s discussion also focused on the role of consistent quality assurance, transparency and standardization in building consumer confidence in high-value jewellery purchases.