The Earth Star Diamond Jewelry Cafe in Bangkok, Thailand, launched its store with all of the recommended retail advice from the Marketing gurus. Earth Star is a branded jewelry boutique and lifestyle café. Marketing guru’s say-- the retail experience of the future is to create a store environment that includes functional, luxurious surroundings while inviting customers to "stay awhile." With the stores grand opening, Earth Star showcased five pieces of jewelry designed by The Royal Princess Ubolratna of Thailand, which were offered at auction.

Sachin is also the managing director of Jay Gems Co. Ltd, a subsidiary of Jayam NV (a Diamond Trading Company sightholder.) Earth Stars branding, marketing, and communications strategies are all developed and controlled by A.P.Nikhil.

“The diamond jewelry boutique offers contemporary products, which are "essentially trendsetters in the fashion and lifestyle scenarios," said Sachin Mehta Company owner. "The Concept exudes a setting that is relaxing and cozy and yet the in place to be seen...while sipping over an exquisite coffee brew and making a decision to purchase a piece of fashionable jewelry," he said.