Despite the controversy surrounding Tiger Woods, watch manufacturer TAG Heuer will continue its association with the ace golf player as its ambassador, reports say. Although now, TAG would respect his desire of privacy and change his role in the new marketing programmes, reports say. The watch manufacturer will also continue to support the Tiger Woods Foundation. %% Tiger Woods has been associated with TAG Heuer as its brand ambassador since 2002, across the TAG campaigns worldwide. Recently he had been in the news for having admitted that he had been unfaithful to his wife and was taking a hiatus from the sport indefinitely, reports say. He was recently named as PGA Tour Player of the Year. %% According to TAG Heuer, the company is looking at a longer perspective on its association with Tiger Woods.