Following its plans on big scale retail expansion in India, fine jewellery retail brand Nirvana has opened a store in Hyderabad, in the plush lifestyle store Inorbit, reports say. This being its first steps into South India’s diamond jewellery ,market, it plans to make a stronger mark in the region in the years ahead, and is considering Bangalore and Chennai as its next destinations, reports add. %% The retail brand is part of the portfolio of Fine Jewellery India Ltd.%% Nirvana's retail expansion will involve fully owned stores and franchise outfits. It has partnered with Franchise India, reports add. At present the brand has five stand-alone stores and 110 stores in different formats. It has a major presence across large format lifestyle stores. %% The current domestic demand for diamond jewellery is on the increase, and the brand is simultaneously growing its portfolio, targeting the working women category, reports add.