Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.

Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

In a significant step toward boosting ease of business for India’s gem and jewellery exporters, the Gem & Jewellery Export Promotion Council (GJEPC) held a key meeting with Principal Chief Commissioner of Customs, Prachi Saroop, on April 17 to advance the implementation of hand-carriage exports from Mumbai International Airport

The Government of India has announced the reintroduction of the Diamond Imprest Authorisation (DIA) Scheme, aiming to boost India’s competitiveness in the global diamond trade and support the domestic industry

The Department of Consumer Affairs (DCA) has marked 2024 as a milestone year for its gold hallmarking initiative, reporting significant progress in ensuring the authenticity and quality of gold jewellery across India

On Friday (April 26), the precious metal saw a modest uptick of 0.1%, reaching $2,334.57 per ounce, while US gold futures edged up by 0.2% to $2,346.70

GJEPC, the apex body of India's gem and jewellery industry, presented the 3rd edition of the International Gem & Jewellery Show (IGJS) in Jaipur. This event, in partnership with Gemfields, took place from April 12th to 14th at the Novotel Jaipur Convention Centre

The Novotel Jaipur Convention Centre will host this exclusive event, dedicated to driving exports and promoting the excellence of Indian craftsmanship